Against a backdrop beginning in the 15th Century with the Medici banking family and their sponsorship of Michelangelo and Leonardo Da Vinci, Philip Spedding fast forwarded through the last 500 years in Britain to focus in detail on the last 30 years of businesses utilising culture and the advantages of modern technology to achieve their business objectives.
Illustrated with examples ranging from Sony Playstation at the V&A Museum to the Angel of The North, his talk demonstrated how people’s experience of culture is changing and how business can use this to fashion new relationships with their customers and the commercial environment.
Philip has advised businesses ranging from American Express in New York to Deutsche Bank in London and Samsung in Seoul and he has helped arts organisations across the UK. He is on the management committee of the Charity Tax Group and has advised the Treasury, amongst others, on tax efficient giving.
Info: Arts & Business
Listen: Digital Berkshire Podcast#4: Philip Spedding “Culture, Consumer & Brand”